Just finished reading Branding India. Excellent book about the Incredible India campaign and about the growing tourism in India. It talks about the trends and practices that have been set up to make sustainable tourism a possibility in the country and what more we need to do to keep this wave alive.
Thursday, February 4, 2010
Branding India
Just finished reading Branding India. Excellent book about the Incredible India campaign and about the growing tourism in India. It talks about the trends and practices that have been set up to make sustainable tourism a possibility in the country and what more we need to do to keep this wave alive.
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